Summary:
Newspapers now have much more to offer advertisers both large and small, including print, Web and broadcast. Small businesses can benefit from some great low rates for neighborhood buys.

Details or Sample:
The world of advertising has changed considerably in the last five years, and will continue to evolve into ever more interactive and engaging elements, primarily online. While some point to this evolution as the death knell of newspapers, do not believe it. As an entrepreneur or business manager whose responsibility is the marketing of your firm and the sale of its products and services, pay heed to how newspapers are changing to meet consumer and advertiser needs.

Few newspapers have failed to create an online presence. Nor is this Web presence a mere re-creation of their print product. Newspapers offer news and advertising content that is searchable, customizable, and interactive - inviting consumers to participate.

At many of the larger metropolitan dailies reporters are encouraged or even compelled to maintain their own blogs, through which they communicate with readers. Many newspapers and groups now have separate citizen media products, with a large portion of the photos and articles contributed by local residents who easily upload their pictures and stories on the site.

Both classified and ROP (retail) advertisements are parsed. For example,

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Pricing:
Usage:	$15	[Add to Cart]
Unique:	$30	[Add to Cart]
Full Rights:	$45	[Add to Cart]

Downloads: 1
Written by: De Scribe
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Words: 800