Summary:
Most business people, online or off, are less than tech-savvy. When considering a new website or a website upgrade, they find that they are confronted with a lot of jargon and technical information that reads like Greek to them.

In order to make sound decisions and spend wisely in a new online investment, you, as a business owner, need to know some basic things about the technology of the World Wide Web.

Details or Sample:
This article is available exclusively on Constant-Content. It is an in-depth glossary of terms used by Web developers which the business-person for whom theyre working will need to be familiarized with.

It is written in laymans terms and can easily be used on a website, as an article for print, in a how-to or sales manual, etc.

Here is a sample of some of the terms and their definitions/explanations:

API
Application Protocol Interface - this is simply the language used to transfer information from one place to another. Most online applications have a proprietary interface which programmers can use to create a link from one program to another. For instance, eBay has an API which can be used to link a website or piece of software to eBays web servers to allow information to be traded (such as specialty software used to list new items).

Cookies
Simple tidbits of information that are stored on a users computer for later retrieval by the website which created them. These store basic information for the web site to promote interactivity without requiring the web server to store the information itself. These small files usually include an expiration date for when they become invalid as well as the name of the website which created the cookie. Cookies are usually created using JavaScript (below).

Linux
Usually pronounced lih-nux, this is an operating system for computers. Over half of the web servers worldwide (many say more) utilize this operating system over Microsofts Windows. Linux is free to use, but still remains difficult for the average person to master versus Windows point and click interface.

SSL
Secure Sockets Link - an encrypted link from the users browser to the web server which allows transfer of sensitive information (such as credit card numbers) over the Internet in a fairly secure manner. A special key is required to operate an SSL and that key is usually verified by a third party (such as Verisign or Thawte).

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