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All Content > Articles > Travel > Italy » View Article

Italian Design - Memphis: Post-Modernist Appeal from Milan
Summary:
Memphis style, founded and inspired by Ettore Sottsass, stormed onto the design scene in Milan in 1981. This is a history of this innovative and timely movement.
Details or Sample:
Excerpt:

On September 18th, 1981, the House of Memphis displayed their work with their first show at the Arc ´74 showroom in Milan. They had added journalist Barbara Radice to their team, to market their work and write press releases for the international media. The buzz over this new and innovative collection was huge, and the media immediately fell in love with Memphis.

Show attendees were shocked at the gaudy, kitschy colors and prints. Many pieces were covered in plastic laminate, which was a far cry from the standard minimalist design that was so popular at the time. Large, chunky, bright and functional pieces were presented to the press and public alike, taking the design world by storm. Sottsass dubbed Memphis the "new international design".

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Written by: Carrie Grosvenor
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