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Marketing Content
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How SEO Impacts Your Bottom-Line
SEO impacts your bottom-line in business in three significant ways. Companies face hurdles for remaining relevant in search results thanks to changes by Google´s Panda update. Quality keyword-rich content helps establish more benefits for your bottom-line than some may have previously perceived.
Words: 538 Downloads: 0 Category: Marketing By: SavvyoneKnow Your Social: Leveraging Social Media for SMBs
The Web is buzzing with excitement over how much marketing potential social media has. Just what is social media capable of and how can SMBs leverage its use for their business? This article takes research findings from Nielsen, Forrester Research, and SocialFish and puts them together to provide a brief look into the current state of social media and mobile social use as well as the future of social networking and its correlation to ecommerce. It goes on to recommend social media steps and investments for SMBs. The article uses data from: "State of the Media: The Social Media Report Q3 2011" by NM Incite, A Nielsen / McKinsley Company; "US Interactive Marketing Forecast, 2011 To 2016" by Forrester Research, Inc.; and "ROI and the Impact of Social CRM: 12 Forward-looking Use Cases for Associations" by SocialFish & Avectra. The article has a citation of sources at the bottom of the document.
Words: 1698 Downloads: 0 Category: Marketing By: G DinoSix Ways to Use Facebook to Market Your Business
Facebook is a social media phenomenon with over 800 million users. Facebook is an important aspect of any social media marketing campaign. Here are six ways to use Facebook to Market your business.
Words: 531 Downloads: 0 Category: Marketing By: Rachel SodenThe Advantages of Focus Groups
Focus groups might not be used by businesses who are conducting market research since they are not a scientific method of gathering market data. This article advocates focus groups as a viable way to conduct market research. Several positive points about focus groups are highlighted, which cannot be gained through statistical methods.
Words: 533 Downloads: 0 Category: Marketing By: Steven SymesSix Factors That Affect a Bookâs Sales
Many entrepreneurs and freelancers write books, either as a way to supplement their income or even as a main source of their income. Authors might not understand what factors affect their book sales. This article seeks to better educate book authors about those factors, empowering them to take action to positively affect sales figures.
Words: 596 Downloads: 0 Category: Marketing By: Steven SymesEight Powerful Social Media Marketing Tools for Your Business
With so many different online platforms, social media marketing can be a difficult process, especially if you lack the time and resources. This 739-word article describes eight useful social media marketing tools that should help any business refine their social media presence, increase website traffic, and ultimately boost sales.
Words: 735 Downloads: 0 Category: Marketing By: Daniel Moss