For the beginner or novice investor, this article explains "bull" and "bear" markets in simple terms and offers guidelines for buying in while the market is low.
In the midst of the economic crisis, the stock market has a great appeal for those who have been successful at putting aside cash. Beginner investors are easily overwhelmed by the jargon that goes along with most stock market reports and articles. Defining "long", "short" and "puts and calls" in simple terms, this article strives to bridge the gap.