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Online Business Content
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Google Starts to Eat Itself
Google´s latest update to its search engine algorithm penalizes websites with too many prominent adverts. It opens the search giant up to accusations of hypocrisy, as many of its search results are ad-heavy. This article looks at the recent change, and discusses its impact on individual websites.It also looks at how long Google can continue to ignore its own rules without risking a backlash.
Words: 450 Downloads: 0 Category: Online Business By: Alex BramwellSocial Media Marketing: Vital Lessons From Evolution and Altruism
In nature, selfless acts are rare because animals act selfishly in order to reproduce and pass on their genes. This article argues that social media marketers can learn an important lesson from evolution. In the few cases when selfless behaviour does occur in nature, it is based on sharing and trust.
Words: 460 Downloads: 0 Category: Online Business By: Alex BramwellGetting Started on Twitter
Twitter can be confusing to people who are not familiar with the website. These people might understand that Twitter is an important way to spread marketing messages online, but the service is too confusing or overwhelming to them. This article supplies some basic information and advice for those who are unfamiliar with the website and want to start a Twitter account.
Words: 464 Downloads: 0 Category: Online Business By: Steven Symes4 Ways to Interact With Customers Through Facebook
Many companies benefit from being on Facebook. They can dispense new information quickly, attend to feedback regularly, and attract the attention of potential customers through voluntary endorsements from their peers. This article provides a basic overview of the kinds of company and customer interactions that can be facilitated through your Facebook page.
Words: 552 Downloads: 0 Category: Online Business By: Kate HOn-Line Marketing: Focus on the Message, Not the Medium
Marketing is all about creating a brand image, and then showing it the right people. The growing number of social networks and content platforms in the Internet distract from this core purpose. To market successfully on-line, focus on your message, and remember that the medium is just the way you distribute it. This 420 word article discusses the basics of branding, how to create a brand image, and how to broadcast it on-line.
Words: 420 Downloads: 0 Category: Online Business By: Alex BramwellThe Essential Elements of a Small Business Website
Websites are a vital tool in the marketing armoury of small businesses. Websites allow them to engage their local customers, and build up loyalty and reputation. The rise of local search via mobile devices means that websites are only going to get more important. This 750 word article discusses the importance of a simple, but resource-rich website, and explains the vital elements that it must contain. It doesn´t go into SEO, but focuses on improving the customer´s on-line experience.
Words: 750 Downloads: 0 Category: Online Business By: Alex Bramwell