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Bert Markgraf
Freelance Writer
Bert Markgraf is a freelance writer with a strong business, science and engineering background. He started writing technical papers while workings as an engineer in the 1980s. More recently, after starting his own business in IT, he helped organize an online community for which he wrote and edited articles as managing editor, business and economics. He holds a Bachelor of Science degree from McGill University.
Portfolio Info
Number of Articles Written: 6
Number of Usage Licenses Sold: 0
Number of Unique Licenses Sold: 0
Number of Full Rights Licenses Sold: 4
Featured Articles
Three Ways to CompeteA Systematic Way to Find Your Natural Target Market
Three Ways to Compete
Businesses can compete on price, quality or value. Competing on price is the easiest but requires cost advantages to be an effective strategy. Competing on quality or value is more complicated but each has its benefits.
Words: 469 Downloads: 0 Category: Marketing By: Bert MarkgrafA Systematic Way to Find Your Natural Target Market
Successful businesses don´t waste their time trying to sell to customers who don´t value their products. They look for customers whose needs match what the business does best. Businesses who can identify this natural target market will have low-maintenance, happy customers and little competition.
Words: 391 Downloads: 0 Category: Marketing By: Bert Markgraf